E-commerce in Nigeria is evolving rapidly, presenting significant opportunities for small businesses. To succeed by 2025, entrepreneurs should prioritize mobile optimization, integrating popular payment options, and leveraging social media for marketing. Tailoring marketing to local languages and cultural events enhances engagement, while SEO and quality content can boost visibility. Ensuring a seamless customer experience, utilizing secure transactions, and building trust are essential. Networking with local influencers and engaging in community events further extends reach. Finally, using data analytics for customer insights and performance tracking will refine business strategies. Services like Nikenga Web Services can support these initiatives.